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TAI Faculty Encourage Hamilton Park Pacesetter Magnet Students to Pursue...

A group of 4th, 5th and 6th graders were visiting SMU from the Hamilton Park Pacesetter Magnet school to learn about Communication related studies on Thursday February 27, 2014. Faculty members from...

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TAI student, Jazmin Vazquez, receives Meadows Exploration Award

Jazmin Vazquez wins a Meadows Exploration Award for her research study titled Distorted Beauty. Jazmin is an advertising major in the Temerlin Advertising Institute. She will travel to London this...

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Creative Students Invited to Participate in National “Bus” Tour at the Dallas...

Custom Art Work on the bus by SMU Students Leah Foster, a friend of TAI Visiting Executive-in-Residence Willie Baronet, started a National Bus Tour this past weekend at the Dallas Art Fair and several...

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TAI presents to Summit International Preparatory

TAI presents to Summit International Preparatory On May 1, 2014 faculty members of the Temerlin Advertising Institute presented an overview of the advertising profession and the Institute to students...

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2015 ExxonMobil Lecture Announced – David Salyers, VP Marketing, Chick-fil-A

David Salyers, Vice President of Marketing at Chick-fil-A will discuss the connection between relationships and ROI for marketers.   Expand your marketing know-how and share some brain food. Insights...

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TAI Professor Discusses the Meaning of Home

On February 2nd, TAI Professor, Willie Baronet made an appearance on the Street View Podcast to talk about his homeless project and to discuss the meaning of home. To learn more about this project and...

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Carrie La Ferle, Ph.D. Discusses Blue Bell Ice Cream Recall

Dr. Carrie La Ferle, of the Temerlin Advertising Institute consults with the media regarding the Blue Bell Ice Cream Recall. La Ferle suggested that during a crisis, it is most important to...

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TAI Alumna Gives Back: Erin Hedrick of The Richards Group

On June 18th, I had the incredibly opportunity to participate in the 10th Annual Home Team Build here at The Richards Group. As a recent graduate of the Temerlin Advertising Institute at SMU, I was...

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Dr. Nicolas Sternsdorff-Cisterna Presents “Is this safe to eat? Food Safety...

Photo Credit: www.telegraph.co.uk Dr. Nicolas Sternsdorff-Cisterna, Assistant Professor, Anthropology, presented his work “Is this safe to eat? Food safety and risk after Fukushima” on Friday at the...

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Three TAI Faculty Receive Sam Taylor Fellowships

Three TAI faculty members are among the 11 SMU professors who have been awarded Sam Taylor Fellowships from the Sam Taylor Fellowship Fund of the Division of Higher Education, United Methodist General...

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TAI & AAF Dallas Co-Host Breakfast Event with Government Affairs Speaker...

Wednesday, September 21, Temerlin Advertising Institute, joined with AAF Dallas and 4A’s, hosted an event called “Broccoli for Breakfast.” The event offered breakfast to all attendees and a guest...

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TAI Hosts Visiting Scholar Dr. Jooyoung Kim for Lecture on Advertising...

SMU students and faculty with Dr. Kim. Friday September 30, Temerlin Advertising Institute hosted a lecture by Visiting Scholar Dr. Jooyoung Kim, an associate advertising professor at University of...

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TAI Students Attend Dallas Networking Events

Last week, both undergraduate and graduate students from TAI participated in multiple networking events making connections with companies across DFW. Tuesday evening, TAI graduate students went to...

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TAI Digital Media Students Reflect on Industry Guest Speakers

In the past month, TAI Professor Eunjin (Anna) Kim hosted several guest speakers in her Digital Media Strategy 1 course. The speakers included: James Moore, Chief Revenue Officer at Simpli.fi; Paul...

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SMU’s Inaugural Digital Accelerator Program

Entrepreneurship in Dallas is catching on like wildfire. Even Fortune 500s like AT&T are seeking a start-up culture to drive innovation. Innovation is great but must be managed effectively for...

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TAI Hosts Portfolio Night for Creative Advertising Students

Attendees at the event. Wednesday, December 7, TAI hosted a Portfolio Night & Exhibition to display the work of creative advertising majors in both Concepting and Advanced Portfolio classes. The...

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ExxonMobil Lecture Series: “Signs of Humanity” Screening

Tuesday, February 28, the Temerlin Advertising Institute hosted a public screening and Q&A of documentary “Signs of Humanity” at the Angelika Film Center as part of its 2017 ExxonMobil Lecture...

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TAI Hosts Visiting Scholar Dr. C.W. Park for Lecture on Brand Attachment

Monday March 20, the Temerlin Advertising Institute hosted a lecture by Visiting Scholar Dr. C. W Park, marketing professor at University of Southern California. Dr. Park discussed his research, “Brand...

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TAI Professor Suzanne Larkin Shares Experience Creating Program to Aid...

Since graduate school, TAI Professor Suzanne Larkin has had a relationship with Texas Scottish Rite Hospital for Children and prototyped a program to aid learning for children with dyslexia. Professor...

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TAI Hosts Visiting Scholar Dr. Grace Ahn for Lecture on Virtual Interactions

Dr. Ahn starting her lecture. Thursday April 13, Temerlin Advertising Institute hosted a lecture by Visiting Scholar Dr. Grace Ahn, assistant professor at University of Georgia. Dr. Ahn discussed her...

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